The program started in Molde and continued with a boat journey tothe semi-closed pilot facility “The Egg” in Storfjorden. During the transit, Hofseth presented its strategy and long-term commitment to developing sustainable and scalable salmon farming. The Crown Prince showed strong engagement, with particular interest in how new technologies can enhance fish welfare, reduce environmental impact, and support future industry growth.
The visit included presentations of operational learnings from several years of testing. This solution represents a core component of Hofseth’s ambition to build a leading position within sustainable aquaculture, and forms the foundation for a large-scale production hub currently under construction in Storfjorden.
The visit also forms part of the preparations for the Crown Prince’s upcoming trip to Japan, where the main purpose is to promote Norwegian seafood internationally.
