Meet us in Davos

The IceFresh™ concept aims to revolutionise the global seafood supply chain by replacing the traditional, CO₂-intensive “fresh fish” model with a “frozen-to-refreshed” model. Fish is frozen at peak freshness at the source and thawed with extreme precision only when needed.

This delivers:
• A “fresher-than-fresh” product in terms of texture, taste and appearance
• More than 80% lower CO₂ footprint, primarily through a shift from air freight to sea freight
• Significantly reduced food waste at the retail level
• Improved food safety and nutrient preservation

Unlike conventional thawing, IceFresh™ technology prevents drip loss and structural damage, often resulting in superior quality compared to fish that has spent 7–10 days on ice

HBC® has developed a patented technology platform designed to utilize the entire salmon for bioactive nutrition. While traditional fish processing focuses on fillets (around 40–50% of the fish), HBC® converts side-streams into high-value bioactive peptides, lipids and undenatured collagen.

Key benefits include:
• Ingredients aligned with longevity science and healthy aging trends
• Natural, “whole-food” supplements that the body recognises more easily than synthetic alternatives
• Full traceability of every batch — from the Norwegian fjord to the finished ingredient

HBC’s ProGo Bioactive Peptides won the “Healthy Aging – Ingredient of the Year” award at the NutraIngredients-USA Awards in 2025, for targeting metabolic health via GLP-1 and muscle protection pathways.

Hofseth is a fully integrated seafood company with the entire value chain in production of salmon and trout located in Northwestern Norway. We exist to provide healthy seafood for the world, without compromising people, the planet, and fish welfare.

Hofseth is represented by:
IceFresh™, a proprietary technology that enables a constant and sustainable global supply of fresh, high-quality seafood using a “frozen-to-refreshed” model.

HBC® (Hofseth BioCare), a global leader in upcycling salmon side-streams into patented, science-led and clinically proven bioactive health ingredients for human consumption.

Hofseth addresses food waste on two critical levels:
1. Across the food value chain
By freezing seafood at the source and thawing it “on demand,” retailers can drastically reduce spoilage and waste. This is particularly important in a sector where 15–23% of global aquatic food is currently lost or wasted due to perishability and complex logistics.

2. Through full utilization of the fish
Rather than discarding heads, backbones and skin, Hofseth — through HBC® — ensures that 100% of the salmon is utilized for high-value human health applications.

One of the five main themes at Davos asks: “How can innovation be used at scale in a responsible way?”

We provide a clear, practical answer within the seafood sector by demonstrating how:

• Carbon emissions can be drastically reduced without compromising quality
• Food waste can be virtually eliminated through systemic change
• Sustainability, profitability and human health can be aligned in global food systems

This represents a true “triple win” for the industry, consumers and the planet.

Salmon and trout from Hofseth will be served daily at multiple locations and corporate events throughout the week in Davos, including Abraham House and Davos Lodge.

Visitors are invited to experience the quality of IceFresh™-thawed salmon firsthand and learn more about both the technology and HBC®’s health ingredients, including samples of ProGo Bioactive Peptides

Hofseth’s ambition is to influence sustainability to become a foundation for the global seafood trade. By educating global leaders and decision-makers, the group aims to contribute to a large-scale, systemic transformation of the seafood sector.

As CEO Roger Hofseth states:
“Today, a lot of fish lose both quality and value on its way to market, and far too much is thrown away. This is neither sustainable nor sensible. This could change the seafood world.”

We look forward to connecting with you. You reach us at +47 93 05 50 78 and jafa@hofseth.no.